An opening/title sequence needs to grab the initial attention of the audience and keep their interest. During this time, the titles need to be displayed in an appropriate manner (font, font size, colour according to the genre). The conventions of an opening sequence are:
Frequent use of close-up shots as to not give too much away - used typically in thrillers - keeps the audience's interest/curiosity. Has the audience asking questions and wanting to watch on.
Titles show - Distributor logo - Production Company - Main Actors - Title of the film - Producer/Executive Producer - Important Production Roles (Costume designer/ cinematographer) - The Director.
Leave subtle clues for the audience. This allows them to try and figure out what the situation is for themselves, and to see whether they were right. In thrillers there is usually a twist that suprises the audience.
The title sequence is known to 'lead the audience by the hand into the rest of the film'. The main situation is set up and it grabs interest.
... a great example containing all these elements is shown below
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